PACKAGING EXPERT BAY AREA
Bratz Packaging
I don't have to connect directly with a product to turn out epic work. I've mastered collaborating with product and package designers to understand their vision. We brainstorm concepts and ways to realize them. Once everyone's aligned, I make it happen by building dielines and samples, refining details, and turning over appropriate BOM's, spec sheets, and other necessary documentation to drive development on time and on budget.
We had great support from executive leadership to destroy the envelope of current doll packaging and reinvent structure design and product placement for dolls. The value of packaging was clearly understood for this category, and I believe the uniqueness of the packaging added a collectible quality to the products that helped drive sales from doll collectors.
Embossed Gothic Arches on front panel.
Curved edges and a twisted top panel to get a little Vegas/Googie vibe.
Facets and bevels.
Embossed British Flag. Oy!
Printed and Thermoformed front cover.
The top is peaked to a tent shape.
One of the few where we did not uphold the trapezoid.
Experiment with Translucent printing directly on the outer box.
Tapered and cureved front panel folds and the oval front graphic panel are a nod to the Eiffel Tower.
Design wanted a gumdrop feel so we constructed this with a VUF front cover.
My First Design Patent
Printed and Thermoformed front cover.
Printed Clear Outer Box.