PACKAGING EXPERT BAY AREA
Tech Deck Packaging
Tech Deck was one of the brands I worked on at Spin Master's LA office. Fingerboards were taking off at retail and caused some big waves in the traditional diecast vehicle market. The original generation of skateboarders and fans of skateboard culture were becoming dads and/or collectors. Collectibles often offer an opportunity to use materials and processes that may add some cost but can really enhance the implied value promise. Some collectibles are proudly displayed in their package and never removed from them. It's important to me to understand the behavior and perceptions of a specific collector market to further optimize the packaging solution.
Needed to display both sides of the skateboard deck to show the real wood finish. Typically, book covers need something like velcro to help them stay closed. The board blister was built with lugs that help register the blister in the cover but also lock into dimples in the accessory tray saving the cost of the velcro and the labor to apply it.
Needed to display both sides of the skateboard deck to show the real wood finish. Typically, book covers need something like velcro to help them stay closed. The board blister was built with lugs that help register the blister in the cover but also lock into dimples in the accessory tray saving the cost of the velcro and the labor to apply it.
Needed to display both sides of the skateboard deck to show the real wood finish. Typically, book covers need something like velcro to help them stay closed. The board blister was built with lugs that help register the blister in the cover but also lock into dimples in the accessory tray saving the cost of the velcro and the labor to apply it.
Lower priced version. The package is also the display case with a pre-punched hang hole in the back.
Lower priced version. The package is also the display case with a pre-punched hang hole in the back.
Higher priced version for Mass Retail. Sold with an acrylic display case. Litho printed Kraft top sheet, assembled as a single face laminate before diecutting.
Clear outer box with bellyband. Insert is a flocked thermoformed tray.
Cool collaboration project with ID.
Similar structure to Then And Now. Different color for flocking on VUF tray.
Another cool ID collaboration.
Appropriate package for impulse purchase at the checklane. The assumed higher security at checklane compared to a shopping aisle allows this version to be in a smaller pack than the mainline version.
Big Accessory for fingerboards.